[CJ OliveNetworks=December 6, 2017 (Wednesday)] CJ Group’s integrated lifestyle membership service, CJ ONE (www.cjone.com), has recently signed a digital MOU with Shinhan Card (CEO: Yeong-jin Im) and its mobile app, Shinhan FAN, for a joint big data-based project in the future.
 
Shinhan FAN is Korea’s largest mobile financial platform with a user population of 9 million. Under this MOU, the platform will serve as a point of convergence between the infrastructure of the two companies in creating a synergy of finance and distribution.
 
The first step to be implemented in this partnership is the common marketing project between CJ ONE and Shinhan FAN membership. Under this partnership, My Shinhan Points may be exchanged for CJ ONE points, which expands the number of options that are available to Shinhan’s customer base.

In addition, further cooperative ventures that introduce CJ ONE mobile contents into the Shinhan FAN application and the integration of major CJ partner stores into Shinhan’s geofencing service are planned as well.
 
The MOU also sets the stage for a joint research on big data capabilities between the two companies, creating and sharing new business models and enhancing the marketing and customer services with the results.
 
The two companies have also pledged to establish additional cooperative projects through marketing features, and plans for further mid- to long-term projects are under way.
 
Director Mi-jung Yoon of CJ ONE commented: “This MOU with Shinhan Card will allow us to offer greater benefits to our members” and “we will strive to offer a unique and distinguished service to our members with cooperative ventures like these.”
 
The ceremony was attended by CEO Kyung-bae Lee of CJ OliveNetworks, Director Jung-soo Kim of Shinhan Card’s DT Division, Director Mi-jung Yoon of CJ OliveNetworks, and Director Hyo-jung Kim of Shinhan Card’s Digital BU headquarters.
 
CJ ONE is an integrated lifestyle membership platform of the CJ Group that offers membership points for 30 CJ brands as well as other membership perks in cultural performances and events. (End)