CJ ONE AD | Digital Marketing | Services

CJ ONE AD, a solution that enables the targeted advertising of advertisers based on the consumption data of 28 million customers

Based on the actual consumption data of CJ Group's 28 million customers, we identify the loyal customers and potential customers of your brand and offer a successful marketing solution incorporating CJ ONE's targeted advertising.
(Event packages (app push notifications), ONE Benefit, CJ ONE Town, Target ONE, LMS, ONE Walk, CJ ONE Fun Town)

Customers We Serve

We really need to attract customers with high purchasing power!

Customers in their 20s and 30s with high purchasing power account for 60 percent of the members of CJ ONE, an integrated lifestyle membership service.
We’re looking for a targeted advertising solution to promote our brand and increase sales!

Click data for various campaigns is utilized to optimize advertisement exposure for CJ ONE members who have a high probability of clicking on advertisements, and carry out advanced targeted advertising.
Integrated customer participation marketing is all the rage these days!

You can boost the effectiveness of customer participation marketing campaigns by utilizing our platform that provides customer participation event services, including various missions, raffles, and games, such as CJ ONE Fun Town and ONE Walk.

Service Achievements

Total number of customers 0 million
A total of 28 million customers,
including 1.13 million VIP customers
MAU 0 million
3 million monthly active users (MAU),
No. 1 in customer loyalty index
Proportion of Generation MZ 0%
Generation MZ, consisting of those in their 20s and 30s, who are digitally friendly and enjoy spending in a way they enjoy content, account for 60 percent of all members.

Main Services

01. Advertising service that offers benefits of various partner brands to customers who use CJ ONE that boasts 3 million MAU

Event Package

It is an integrated marketing service product that sends app push notifications, displays the main banner, and carries out promotional events aimed at the target customers of your brand. By carrying out promotional events aimed at CJ ONE's customers, you can promote your brand and increase sales.
ONE Benefit

A reward banner advertisement is displayed in the middle of the main screen of the CJ ONE app.
The advertisement can be additionally displayed at the bottom of the main screen that appears after the daily roulette event participated by 300,000 users a day.
CJ ONE Town

CJ ONE Town is a platform-based advertising service product that provides advertising through app push notifications and banners.
Town is our advertising platform that offers benefits of various partner brands, where a wide range of products, such as credit card, insurance, banking, securities, and educational products as well as consumer products and games, are displayed for sale.

02. Network advertisement based on CJ ONE’s member data

Target One

It is a mobile targeted advertising service product aimed at heavy users of CJ Group's membership services.
Based on CJ ONE's big data, advertisements are exposed not only on the CJ ONE app, but also via about 2 million channels, including KakaoTalk and TikTok, maximizing the marketing effect.

03. CJ ONE‘s branded advertising service that provides customized branding and encourages customer engagement

One Walk Package

It is a product that combines our ONE Walk service, which allows users to earn points just by walking, and advertising through app push notifications and the main banner aimed at targeted customers.
You can run branding campaigns based on brand customization and effortlessly deliver product experiences to your customers by giving them rewards.
CJ ONE Fun Town

CJ ONE Fun Town is a game-based marketing service product that creates a branded game to facilitate customer engagement and promote the brand.
With our customer participation marketing services that create pleasant customer experiences, you can effortlessly promote your brand.

Differentiated Features

Advertising combined with CJ's integrated lifestyle membership service

CJ ONE provides an integrated lifestyle membership service so that customers can earn points at various CJ brand stores, such as CGV, Olive Young, and VIPS, and use them like cash, while enjoying a wide range of lifestyle and culture services. With this advertising service product combined with various mobile services, you can maximize your marketing efficiency.
Targeting! Identification of target customers for your business

Based on the analysis of our high-quality big data integrating the consumption data and behavioral data of 28 million customers of CJ Group, you can identify target customers for your business and effectively optimize the marketing efficiency.

We maximize the effectiveness of your advertising efforts by offering differentiated channels and systems for advertising exposure tailored to your business.
Integrated customer participation marketing service platform

Through a platform that provides customized coupons utilizing customer purchase location data as well as various customer participation event services, such as missions, raffles, and games, we offer integrated marketing services for advertisers.

Customer Cases

Overnight delivery e-commerce company K
Overnight delivery e-commerce company K

Increase in new subscriptions and sales through targeted LMS delivery
- Increase in the rate of new subscriptions and purchases by offering exclusive benefits for CJ ONE customers and utilizing intuitive marketing phrases
- Maximization of the response rates by offering unmissable benefits that created viral effects (with coupon downloads exceeding the delivery parameter)
- Purchase rate of 110% compared to the LMS delivery parameter
Bank D
Bank D

Attraction of new customers by offering target-optimized event packages
- Launch of marketing campaigns based on the prediction of potential respondents to the Financial Festival, utilizing CJ ONE’s machine learning technology
- Improvement of advertising efficiency through optimized targeting
- 75 million advertising exposures, 3.5 million event page visits, 100,000 visitor attracted to Bank D’s website
CJ Welfare Foundation’s Wonder Walk: Nurture Children’s Dreams
CJ Welfare Foundation’s Wonder Walk: Nurture Children’s Dreams

Customer participatory donation campaign through ONE Walk
- Maximization of customer participation through ONE Walk’s reward-based walking challenge, participated by an average of 150,000 users per month: an amount equivalent to 30 times the points earned by users through walking during the campaign period was donated for the campaign.
- Spread of a culture of sharing through the customer participatory donation campaign

Would you like to learn more?

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