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CJ ONE/Digital Marketing

Target-tailored advertising curation service for advertisers

CJ ONE AD

By utilizing our high-quality big data that combines the
consumption data and behavioral data of 30 million
customers of CJ Group, we provide targeted advertisement
solutions tailored to the business needs of advertisers.

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CJ ONE AD, Precision targeting powered by data from 30 million
CJ ONE members

CJ ONE AD delivers effective marketing solutions by identifying optimal target audiences.
Leveraging consumer data from 30 million CJ Group members, we offer Targeting AD solutions tailored to
various marketing objectives, from enhancing brand awareness to increasing sales.

Customers We Serve

  • We really need to attract customers with high purchasing power!

    Customers in their 20s and 30s with high purchasing power account for 60 percent of the members of CJ ONE, an integrated lifestyle membership service.

  • We’re looking for a targeted advertising solution to promote our brand and increase sales!

    Click data for various campaigns is utilized to optimize advertisement exposure for CJ ONE members who have a high probability of clicking on advertisements, and carry out advanced targeted advertising.

  • Integrated customer participation marketing is all the rage these days!

    You can boost the effectiveness of customer participation marketing campaigns by utilizing our platform that provides customer participation event services, including various missions, raffles, and games, such as CJ ONE Fun Town and ONE Walk.

Service Achievements

  • Total number of customers 0 million

    A total of 30 million customers,
    including 1.23 million VIP customers

  • MAU 0 million

    3 million monthly active users (MAU),
    No. 1 in customer loyalty index

  • Proportion of Generation MZ 0%

    Generation MZ, consisting of those in their 20s and 30s, who are digitally friendly and enjoy spending in a way they enjoy content, account for 60 percent of all members.

Main Services

01. Advertising service that offers benefits of various partner brands to customers who use CJ ONE that boasts 3 million MAU

  • Event Package

    It is an integrated marketing service product that sends app push notifications, displays the main banner, and carries out promotional events aimed at the target customers of your brand. By carrying out promotional events aimed at CJ ONE's customers, you can promote your brand and increase sales.

  • ONE Benefit

    A reward banner advertisement is displayed in the middle of the main screen of the CJ ONE app.
    The advertisement can be additionally displayed at the bottom of the main screen that appears after the daily roulette event participated by 300,000 users a day.

02. Network advertisement based on CJ ONE’s member data

  • Target One

    It is a mobile targeted advertising service product aimed at heavy users of CJ Group's membership services.
    A network advertising product targeting heavy users who actively engage with CJ ONE. Based on big data analytics, we extract customized target audiences for advertisers and maximize advertising effectiveness through exposure optimization using machine learning algorithms.

  • Target Benefit

    It is a netword reward display advertisement product for heavy users of CJ brands.
    It is possible to maximize the inflow effect in a short period of time by exposing advertisements to targets designated by gender/age/industry.

03. CJ ONE‘s branded advertising service that provides customized branding and encourages customer engagement

  • One Walk Package

    It is a product that combines our ONE Walk service, which allows users to earn points just by walking, and advertising through app push notifications and the main banner aimed at targeted customers.
    You can run branding campaigns based on brand customization and effortlessly deliver product experiences to your customers by giving them rewards.

  • CJ ONE Fun Town

    CJ ONE Fun Town is a game-based marketing service product that creates a branded game to facilitate customer engagement and promote the brand.
    With our customer participation marketing services that create pleasant customer experiences, you can effortlessly promote your brand.

Differentiated Features

  1. Advertising combined with CJ's integrated lifestyle membership service

    CJ ONE is a lifestyle membership service where you can earn and use points at CJ brands such as CGV, Olive Young, and VIPS, as well as partner brands including CU convenience stores, Mega MGC Coffee, and Trip.com, while enjoying various cultural benefits.
    You can maximize advertising effectiveness through various AD products integrated with Korea's leading membership service.

  2. Targeting! Identification of target customers for your business

    Based on the analysis of our high-quality big data integrating the consumption data and behavioral data of 30 million customers of CJ Group, you can identify target customers for your business and effectively optimize the marketing efficiency.

    We maximize the effectiveness of your advertising efforts by offering differentiated channels and systems for advertising exposure tailored to your business.

  3. Integrated customer participation marketing service platform

    Through a platform that provides customized coupons utilizing customer purchase location data as well as various customer participation event services, such as missions, raffles, and games, we offer integrated marketing services for advertisers.

Customer Cases

  • Overnight delivery e-commerce company K

    Overnight delivery e-commerce company K

    Increase in new subscriptions and sales through targeted LMS delivery

    • Increase in the rate of new subscriptions and purchases by offering exclusive benefits for CJ ONE customers and utilizing intuitive marketing phrases
    • Maximization of the response rates by offering unmissable benefits that created viral effects (with coupon downloads exceeding the delivery parameter)
    • Purchase rate of 110% compared to the LMS delivery parameter

  • Bank D

    Bank D

    Attraction of new customers by offering target-optimized event packages

    • Launch of marketing campaigns based on the prediction of potential respondents to the Financial Festival, utilizing CJ ONE’s machine learning technology
    • Improvement of advertising efficiency through optimized targeting
    • 75 million advertising exposures, 3.5 million event page visits, 100,000 visitor attracted to Bank D’s website

  • CJ Welfare Foundation’s Wonder Walk: Nurture Children’s Dreams

    CJ Welfare Foundation’s Wonder Walk: Nurture Children’s Dreams

    Customer participatory donation campaign through ONE Walk

    • Maximization of customer participation through ONE Walk’s reward-based walking challenge, participated by an average of 150,000 users per month: an amount equivalent to 30 times the points earned by users through walking during the campaign period was donated for the campaign.
    • Spread of a culture of sharing through the customer participatory donation campaign

Would you like to learn more?

Brochure Website

Convenient services at your fingertips! Try the CJ ONE app!

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2. Collection Items: Name, contact information, e-mail address, company
3. Retention Period: For 36 months from the date on which the consent is given

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Consent to the Collection and Use of Personal Information (Required)

1. Purpose: Provision of responses for customer inquiries and management of inquiry status
2. Collection Items: Name, contact information, e-mail address, company
3. Retention Period: For 36 months from the date on which the consent is given

You have the right to refuse to provide consent to the collection and use of your personal information. However, please note that if you fail to provide consent, the submission of your inquiry will be restricted.

※ CJ OliveNetworks does not collect the personal information of a minor under the age of 14.
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