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Digital Marketing

From data analysis to targeted marketing automation

Data Marketing Solutions (Amplitude & Braze)

As a certified partner of Amplitude and Braze in Korea,
we offer the most advanced personalized and automated marketing
based on product and customer data analysis.

Amplitude, a product analytics solution based on customer behaviors
Braze, a customer engagement and marketing automation solution

Amplitude is a digital optimization system. Powered by the proprietary Behavioral Graph, the digital optimization system enables organizations to see and predict which combination of features and actions translate to business outcomes, from customer loyalty to lifetime value (LTV), and intelligently adapt customer experiences in real-time based on these insights.
Braze is a customer engagement platform that powers interactions between customers and brands. With Braze, brands can ingest and process customer data in real time, create and automate highly personalized marketing campaigns, and continuously evolve their customer engagement strategies.

Customers We Serve

  • We need an efficient marketing solution to reach precise target customers!

    Braze increases customer engagement by automating personalized campaigns in real time.

  • We want to get insights to upgrade and improve our products!

    With Amplitude, you can draw insights by understanding the impact of customer actions and product features on outcomes.

  • We need a data-driven marketing strategy for innovation and growth!

    Based on the analysis of campaign outcomes and customer behavior data, you can develop future strategies.

Service Achievements

  • Product analytics solution Ranked no.0

    Amplitude ranked no. 1 in the product analysis solutions category by G2 for five consecutive quarters.

  • Mobile engagement automation Named Leader

    Braze was named a leader in the Forrester Wave™: Mobile Engagement Automation.

  • Average number of MAU 0 billion

    Average number of global MAU of Braze's messaging service

Main Services

  • Implementation of solutions

    As a certified partner of Amplitude and Braze in Korea, CJ OliveNetworks' Team Maxonomy, consisting of experts in taxonomy (or taxonomical classification), a core element of marketing campaigns, helps you throughout your marketing journey from introduction to optimization of Amplitude and Braze solutions.

  • Onboarding service

    We offer onboarding services for the successful implementation of Amplitude and Braze solutions. We provide basic training courses for users and developers, review scenarios based on taxonomic classifications, and provide services for applying the scenarios and working with the dashboard. For a successful campaign launch, we support the entire onboarding process from start to finish.

  • Consulting on the data-driven marketing solutions

    We provide expert consulting services to help you maximize the outcomes of your marketing campaigns with Amplitude and Braze. We provide prompt and precise solutions to all problems you encounter while using Amplitude and Braze, including technical issues, pain points in using features, and various types of errors, and offer scenario recommendations and reviews.

Differentiated Features

    • Fast and intelligent customer behavior analytics that provides meaningful insights

      Amplitude enables you to collect, integrate, and analyze customer behavior and product usage data from websites and apps to deliver personalized experiences to your customers according to their needs and preferences. The in-depth, fast behavioral analytics helps you increase customer engagement, retention, conversion and loyalty, as well as accelerate innovation and enhance productivity.

    • Behavior prediction and recommendation based on data analytics

      Amplitude Recommend enables integration, targeting, and use of a recommendation engine all without the help of data scientists and engineers. Amplitude Recommend automates the entire process of identifying the right users with behavioral segmentation, selecting the optimal personalized message through its recommendation function, and applying it in real time to deliver it to your target customers at the right time.

    • A/B testing solution based on customer behavior and analytics

      Amplitude Experiment embeds analytics and customer behavior into A/B testing and rollout workflows so teams learn faster and adapt experiences for key segments. With an integrated end-to-end workflow, from hypothesis to analysis, you can remotely configure experiences for any segment.

    • 14 insight charts for practical use

      Amplitude offers 14 insight charts. The charts include Event Segmentation, Funnel Analysis, Retention Analysis, User Sessions, User Composition, Stickiness, Engagement Matrix, Revenue LTV, Personas, Lifecycle, Compass, Pathfinder, Pathfinder Users, and Impact Analysis. You can also use the template function to organized and manage the charts you want.

    • Integration of customer profiles and behavioral data

      Braze enables you to easily ingest, integrate and process data through robust integration with SDKs, APIs, CSV imports, and 3rd-party systems, without the need for batch processing and complicated SQL queries. In addition, its dynamic data classification and segmentation enables precise and accurate targeting.

    • Customer segmentation, customer journey building, and personalization all at once!

      Canvas is an intuitive customer journey tool, enabling brands to segment, orchestrate, personalize, and test experiences all in one place. Braze helps you strengthen customer relationships through segmentation utilizing customer behaviors and preferences, action-based triggers and real-time personalization, and deliver a more cohesive and personalized customer experience through cross-channel orchestration.

    • Identification of target audience through purchase and churn prediction

      Braze leverages AI/ML to automate decision making so you can focus on important milestones. The Braze Predictive Suite helps you identify customers with a high propensity to make a purchase or churn, and the Intelligence Suite enables you to precisely pinpoint the who, where and when of every campaign and Canvas journey.

    • Maximization of campaign outcomes based through a cross-channel approach

      Marketing campaign outcomes can be maximized when multiple channels are coordinated and utilized. Braze offers the integrated management and automation of multiple channels, including web and app push, in-app and in-browser messaging, content cards, email, and SMS. This cross-channel approach improves customer engagement by reducing customer fatigue while increasing loyalty.

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Customer Cases

  • K Car

    K Car

    With Amplitude and Braze, K Car delivered successful customer journeys. The used car trading platform established five-group customer segments and boosted MAU by 30 percent compared to the previous year, while achieving an eightfold increase in the customer conversion rates at each stage of the customer journey.

  • BALAAN

    BALAAN

    By leveraging Braze, BALAAN was able to automate and personalize messaging when it expanded its web-based business to apps. The shopping platform drove a twofold increase in new subscriptions, a threefold increase in click rates on messages, and a 2.5-fold increase in conversions.

  • amondz (bejewel)

    amondz (bejewel)

    Through customer segmentation and customized campaigns using Braze, amondz prevented customer churn and achieved a 50 percent increase in message open rates as well as a 20 percent increase in conversions In addition, Braze enabled the jewelry app to derive insights from the analysis of key indicators and results, and to utilize them for developing strategies.

Partner qualification

  • Amplitude
  • Braze

FAQ

  • Yes. Compatibility of Amplitude and Braze with other SDKs has been confirmed by internal testing.
  • Amplitude and Braze operate in a cloud environment (AWS), and both solutions are GDPR (General Data Protection Regulation) compliant. Both solutions have also obtained internationally accredited security certifications (ISO27001 and SOC2) and provide bank-level security.
  • Yes. As tech partners, Amplitude and Braze can be easily integrated without any additional development for integration.
  • Braze and Amplitude are SaaS solutions for enterprises, and the required features and the scale of use may vary depending on the business circumstances and strategies of the enterprise, so we need some details about your business first. Please contact us for more details.

    Email: sales@maxonomy.net
    Tel.: 02-6252-0755
  • Team Maxonomy is CJ OliveNetworks’ expert group on data marketing solutions. As a certified partner of Amplitude and Braze in Korea, Team Maxonomy provides specialist services throughout the entire process of implementing the solutions from introduction to optimization to help you maximize the effectiveness of your marketing campaigns with Amplitude and Braze.

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* You can send up to 10 MB in attachments. Supported file formats: zip, pdf, hwp, ppt, pptx, doc, docx, xls, xlsx, jpg, jpeg, png, gif

Consent to the Collection and Use of Personal Information (Required)

1. Purpose: Provision of responses for customer inquiries and management of inquiry status
2. Collection Items: Name, contact information, e-mail address, company (affiliation)
3. Retention Period: For 36 months from the date on which the consent is given

You have the right to refuse to provide consent to the collection and use of your personal information. However, please note that if you fail to provide consent, the submission of your inquiry will be restricted.

※ CJ OliveNetworks does not collect the personal information of a minor under the age of 14.