Fast and intelligent customer behavior analytics that provides meaningful insights

Amplitude enables you to collect, integrate, and analyze customer behavior and product usage data from websites and apps to deliver personalized experiences to your customers according to their needs and preferences. The in-depth, fast behavioral analytics helps you increase customer engagement, retention, conversion and loyalty, as well as accelerate innovation and enhance productivity.

Behavior prediction and recommendation based on data analytics

Amplitude Recommend enables integration, targeting, and use of a recommendation engine all without the help of data scientists and engineers. Amplitude Recommend automates the entire process of identifying the right users with behavioral segmentation, selecting the optimal personalized message through its recommendation function, and applying it in real time to deliver it to your target customers at the right time.

A/B testing solution based on customer behavior and analytics

Amplitude Experiment embeds analytics and customer behavior into A/B testing and rollout workflows so teams learn faster and adapt experiences for key segments. With an integrated end-to-end workflow, from hypothesis to analysis, you can remotely configure experiences for any segment.

14 insight charts for practical use

Amplitude offers 14 insight charts. The charts include Event Segmentation, Funnel Analysis, Retention Analysis, User Sessions, User Composition, Stickiness, Engagement Matrix, Revenue LTV, Personas, Lifecycle, Compass, Pathfinder, Pathfinder Users, and Impact Analysis. You can also use the template function to organized and manage the charts you want.

Integration of customer profiles and behavioral data

Braze enables you to easily ingest, integrate and process data through robust integration with SDKs, APIs, CSV imports, and 3rd-party systems, without the need for batch processing and complicated SQL queries. In addition, its dynamic data classification and segmentation enables precise and accurate targeting.

Customer segmentation, customer journey building, and personalization all at once!

Canvas is an intuitive customer journey tool, enabling brands to segment, orchestrate, personalize, and test experiences all in one place. Braze helps you strengthen customer relationships through segmentation utilizing customer behaviors and preferences, action-based triggers and real-time personalization, and deliver a more cohesive and personalized customer experience through cross-channel orchestration.

Identification of target audience through purchase and churn prediction

Braze leverages AI/ML to automate decision making so you can focus on important milestones. The Braze Predictive Suite helps you identify customers with a high propensity to make a purchase or churn, and the Intelligence Suite enables you to precisely pinpoint the who, where and when of every campaign and Canvas journey.

Maximization of campaign outcomes based through a cross-channel approach

Marketing campaign outcomes can be maximized when multiple channels are coordinated and utilized. Braze offers the integrated management and automation of multiple channels, including web and app push, in-app and in-browser messaging, content cards, email, and SMS. This cross-channel approach improves customer engagement by reducing customer fatigue while increasing loyalty.