Press Press2022.11.16

CJ OliveNetworks hosts data marketing conference, “The MAXONOMY 2023”

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- Conference on data marketing to be held at ELtower, Seocho-gu, Seoul on Nov. 22, 2022.

- Global partners of CJ OliveNetworks “Team Maxonomy” to join presentation sessions and panel discussions to share data marketing trends and business strategies.

- Free registration on-site on the day of the conference.


CJ OliveNetworks, led by CEO Cha In Hyok, is hosting a data marketing conference, “The MAXONOMY 2023,” at ELtower in Seocho-gu, Seoul, on November 22.


The MAXONOMY 2023 is a new data marketing conference that starts this year. Under the big theme of “preparing for the true era of data marketing where everything is designed and predicted based on data,” participants will share best data marketing practices, trends, and projections. 


Team MAXONOMY, the host of the conference, is a team of data marketing solution experts at CJ OliveNetworks, and is the official Korean partner of “Braze,” a marketing automation solution provider, and “Amplitude,” a data analysis solution provider. Team MAXONOMY provides licenses for these solutions and offers a consulting service to help companies better analyze their products and customers and maximize campaign performance.


The MAXONOMY 2023 consists of 9 presentation sessions and 2 panel discussions. Global partners of CJ OliveNetworks, including Braze, Amplitude, TVING and AppsFlyer, will join the presentation sessions to share insights on the use of marketing data and growth strategies. 


The first panel discussion will be joined by “Job Korea” and “Jaranda” with the theme of “Performance? CRM? Growth Marketing? How Far Did You Go?”. Braze and Amplitude will join the next discussion to discuss the main theme of the conference, “The All-New Data-driven Marketing”, with Team MAXONOMY. 


The conference will serve as a forum for marketing experts of various fields to present on data marketing trends and business strategies. Fruitful sessions are expected, especially at this time of the year when companies reflect on the past year and prepare marketing strategies for the next year.


A prize draw will be held during the closing session to offer participants a chance to win AirPod Pro, Nintendo Switch, and other gifts. A networking party among participants will follow once all sessions are closed. 


The MAXONOMY 2023 is a free-of-charge conference open to any company/organization/individual interested in data marketing. Registrations will be received on-site, and further details can be found on The MAXONOMY 2023 website (


“Team MAXONOMY, who first started the marketing solution business in Korea, prepared a forum where experts can share ideas on maximizing marketing campaign performance and socially interact with others,” said Jeong Ki Soo, the team lead of Marketing Platform Business of CJ OliveNetworks. “Considering the growing significance of data-driven marketing, we are planning to hold annual conferences on the topic starting this year,” he added.