- The company introduces marketing solution ‘Braze’ to LG U+ membership application to enhance member benefits and increase participation

- It provides customized information and benefits such as rate plans, suggestions for additional services and membership partnerships based on the customer data

- Combining digital marketing solutions and consulting of CJ OliveNetworks team Maxonomy with data on usage behavior of LG U+ membership application, it provides diverse membership benefit experiences to the members

CJ OliveNetworks (CEO Yoo In-sang) is introducing its marketing customer relationship management (CRM) solution ‘Braze’ to LG U+’s integrated membership application ‘U+ Membership App’.

Braze is a global marketing automation solution that enables customized marketing based on customer behavior data. It uses customer profiles and behavioral data on online activities to send personalized marketing messages through various messaging channels such as in-app messages, push messages, and text messages.

Braze’s most distinctive characteristics is personalization. Based on customer behaviors collected in real time online, it designs the content of a message, exposure channels, and times to suit the target customer and derives optimal marketing effects by analyzing the results of campaigns.

LG U+ will introduce Braze to the U+ membership application starting in October to encourage customers to use membership services.

Based on member data, the company plans to provide customized information about communication services and membership benefits to its members, such as rate plan, recommendation for additional services, information about affiliate events, and provision of coupons.

For example, if the Braze solution is introduced, affiliate brands can send push notifications to the members who have used membership points to offer relevant events or product discount coupons.

CJ OliveNetworks’ ‘Team Maxonomy,’ which proposed the introduction of Braze to LG U+, has been in charge of distributing the solution as the official domestic reselling partner of Braze since 2017.

‘Team Maxonomy,’ which consists of data marketing solution experts, partners with global data marketing solutions and provides licensing and consulting services. In addition to Braze, it is an official partner of the data analysis solution ‘Amplitude’ and the customer experience analysis solution ‘Contentsquare.’

CJ OliveNetworks combines Team Maxonomy’s solutions and digital marketing know-how with behavioral data for customers of LG U+ membership application to help improve LG U+ customers’ satisfaction with membership services.

In particular, CJ OliveNetworks operates CJ ONE, a leading domestic lifestyle membership service with 30 million members, and is expected to create synergy in terms of vitalizing LG U+’s membership application service.

“It is more important than ever to enhance marketing strategies by utilizing data acquired through digital marketing solutions,” said Ha Jae-young, Head of Digital Marketing at CJ OliveNetworks. “We will strive to ensure that LG U+ members can experience diverse benefits of the membership application by utilizing CJ OliveNetworks’ marketing solution services and CJ ONE’s operational capabilities.”