[Photo 1] The official poster of The MAXONOMY 2026

- The MAXONOMY 2026 to be held on June 23,24 at Grand InterContinental Seoul Parnas

- Largest scale ever with 2 keynotes and 25 sessions… Co-hosted with Braze, Amplitude, and Salesforce

- Presenting practical execution strategies for integrated AX by combining data with business execution capabilities

- Sharing real-world industry case studies spanning from marketing intelligence to productivity innovation

Held at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul, "THE MAXONOMY 2026" was hosted by Team Maxonomy, CJ OliveNetworks' data marketing specialist team. As the company's flagship marketing conference, which draws more than 700 corporate officials and marketing practitioners each year, this year's edition was the largest to date, featuring two keynotes and 25 presentation sessions.

This year's theme was "Connect the Data, Accelerate the Work," focusing on practical execution strategies to address the AI transformation (AX) accelerating across industries.

CJ OliveNetworks emphasized the integration of data-driven decision-making and execution excellence as a critical success factor for AI Transformation (AX), proposing ways for companies to generate tangible results. The conference presented an integrated framework encompassing data-driven marketing intelligence and enterprise-wide productivity innovation.

The event featured speakers from major industries, including CJ Foodville, CJ Olive Young, GS E&C, and Nol Universe, who shared real-world case studies. Global tech companies such as Braze, Amplitude, Salesforce, and Notion also joined to present directions for marketing and work innovation in the AX era.

[Photo 2] A sketch of The MAXONOMY 2026

The first day, co-hosted by Braze and Amplitude, focused on the theme "Growth Engine: Hyper-personalized Customer Experience and Performance Optimization," featuring companies like Nol Universe and Databricks. The second day, co-hosted by Salesforce, focused on "Intelligent Work: Workplace Innovation for Business Agility," featuring Notion and GS E&C.

On Day 1, Nol Universe presented its case study on building a marketer-centric data environment, while Databricks shared strategies for leveraging generative AI and integrated data governance under the theme "Marketing Innovation Through a Data Intelligence Platform."

On Day 2, Notion unveiled how it redesigned and implemented AI-based collaboration methods, and GS E&C introduced key examples of how it is leading AI adoption in the construction industry to innovate workflow processes.

Through this conference, CJ OliveNetworks sought to present actionable strategies to help companies maximize marketing performance through data and AI while simultaneously improving organizational productivity.

Seung-woo Nam, Head of the AX Solution Business Division at CJ OliveNetworks, said, " As AI continues to reshape marketing and the workplace, THE MAXONOMY has evolved into a leading conference offering practical insights and strategic direction for both clients and industry professionals.," adding, "We will support clients' business performance based on our integrated solution operation capabilities spanning data marketing and work intelligence."

['The MAXONOMY' FACT SHEET]

- 'Marketing and Workplace Conference' The MAXONOMY
 

Co-hosted by CJ OliveNetworks in partnership with leading global marketing technology companies, THE MAXONOMY has been held annually since its launch in 2023. The conference has established itself as one of Korea's leading data-driven marketing and workplace innovation events. Cumulative attendance exceeded 2,200 participants through 2025, including marketing professionals, business leaders, and industry experts.

- History