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Press Press2024.05.07

CJ ONE, benefit expansion point utilization increases to 27 million cases per month

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-Expansion to over 50 partnerships in various lifestyle fields such as mobility, travel, living and convenience, etc.

-The number of membership points accumulated and used per month increased by 33% compared to the same period last year to reach 27 million, and the number of monthly active users also increased by 1.7 million

- Benefit categories will be expanded to include external partnerships in addition to highly preferred CJ brands to promote use of CJ ONE

 

CJ ONE, a lifestyle membership service operated by CJ OliveNetworks, has begun to strengthen membership benefits by expanding new external partnerships in the areas of mobility, travel, and living and convenience.

CJ ONE, which has 30 million members, has continued to grow for 14 years focusing on CJ Group's various brands that lead lifestyle, including food, entertainment, and commerce.

In September of last year, CJ ONE brand renewal was implemented and partnerships with various lifestyle sectors that are highly preferred by the members were strengthened. The point conversion service with Lotte Hotel also opened this month, and CJ ONE points can now be accumulated and used at about 50 locations.

As a result of analyzing CJ ONE usage data, membership benefits were strengthened, and the number of membership accumulation and use, number of active users, etc. increased compared to the same period last year.

The total number of CJ ONE membership points accumulated and used in the month of March was 27 million, an increase of approximately 7 million compared to the same period last year. This means that members used CJ ONE affiliated brands more than 900,000 times per day on average.

Among them, the number of accumulated points has increased significantly, increasing by 33% compared to the same period last year, and the number of monthly active users has also increased by 1.7 million, showing that members' use of membership services has become more active.

reason CJ ONE, Korea's leading lifestyle membership service, can continue to grow like this is because CJ Group's various lifestyle brands have high public preference.

In addition, it was effective to strengthen membership benefit categories such as mobility, travel, life/convenience, and education by securing external partnerships. Among them, there was a lot of use of membership in coffee franchise ‘Mega MGC Coffee’, shared bicycle ‘Every Bike’, and foreign language speaking assessment ‘OPIc’.

In the future, CJ ONE plans to hold events with affiliated brands and discover new services for the MZ generation (born between the early 1980s and early 2000s), which accounts for about 72% of its members.

Ha Jae-young, head of data marketing at CJ OliveNetworks, said, “We plan to strengthen the CJ ONE benefits that members can experience in their daily lives through partnerships with various lifestyle brands.” He added, “We will continue to discover services and expand partnerships to implement the member lock-in strategy.”