- CJ ONE, Korea’s leading membership service, with over 7.3 million monthly active users and about to reach 30 million members 

- By advancing membership points, CJ integrated gift card, and payment service, CJ ONE takes a leap forward as a ‘membership super app’ that provides one-stop service by providing from payment service to point accumulation with CJ ONE app

- It renews brand for the first time in 13 years, and BI is changed with a slogan ‘Sparkling Daily Life’ and prism as the motif

- Switching to open membership outside of CJ brands, it is partnering with various brands in transportation, education, culture, and travel to strengthen benefits in customers’ daily lives

CJ ONE, a lifestyle membership service operated by CJ OliveNetworks, presents a revamped brand identity (BI) and design under the slogan “Sparkling Daily Life.”

This is the first brand renewal in 13 years since CJ ONE was launched in September 2010 and is the first step toward becoming a ‘membership super app.’ 

<Taking a leap forward as Korea’s leading super app ahead of reaching 30 million members>

CJ ONE has continued to grow for 13 years since its launch through ▲accumulation and use of points at over 30 affiliates in the lifestyle sector, including major CJ brands, ▲cultural marketing through exhibition and performance partnerships, and ▲various events and benefits.

Currently, it has established itself as Korea's leading membership service with 29.6 million members and is expected to reach 30 million cumulative members within the year. In particular, the number of members who accumulate and use points exceeds 7.3 million on average per month, and the proportion of active users is also high.

CEO Yoo In-sang, who was appointed as the CEO of CJ OliveNetworks last July, will begin to innovate and advance the CJ ONE membership service as his first management move.

In the future, CJ ONE endeavors to become Korea’s leading super app that provides a one-stop service that allows payment, discounts, and savings with just one CJ ONE application by focusing on prioritizing customer experience and upgrading membership points, CJ integrated gift cards, and payment services.

CEO Yoo In-sang said, “CJ ONE plans to grow the membership service into a super app that covers the customer’s life journey from the beginning of the day to the time they go to bed, rather than limiting the role to just accumulation of points and using them.”

<New BI expressing various benefits with prism as its motif>

CJ ONE unveiled a new BI (brand identity) and slogan in line with the renewal of brand.

The new BI is a design that embodies a visual that transmits light with ‘prism’ as the motif, and like the spectrum of light, it expresses the colorful expansion of member experience and lifestyle provided by CJ ONE. In addition, prism pink and blue were selected as key colors to differentiate the brand image. 

The application icon was also simplified to a prism shape, and the color was changed to match the new design.

In addition, CJ ONE's new slogan is ‘Sparkling Daily Life’, which expresses the company's will to become a lifestyle partner that is with members in every moment, from daily lives to special days.

In line with the new brand strategy, lifestyle benefits for customers will be developed in two directions: ‘Daily Benefits,’ which expands the accumulation and use of points in everyday life, and ‘Special Experiences,’ which provide a trendy lifestyle experience.

<Enhancing member benefits in everyday life by converting to open membership>

Since the beginning of this year, CJ ONE has switched to open membership and expanded the use of points for members and strengthened convenience through partnerships with various brands.

In addition to the existing CJ brand, it gradually expanded it partnerships with convenience stores, gas stations, culture and travel businesses, and cafes, which are highly preferred by customers. Currently, CJ ONE points can be accumulated and used at about 10 external partners, including MegaMGC Coffee, convenience store CU, and HD Hyundai Oilbank.

Accumulation and use of points by existing CJ brands was high at CJ Olive Young, Tous Les Jours, and CJ CGV, and in the case of Mega MGC Coffee, which was newly affiliated this time, the points soared to the level of CJ brand accumulation in just one day of membership partnership, getting positive responses from the MZ-generation members. Last July, in line with the summer vacation season, it formed new partnerships with travel services such as Travel Easy, Trip.com, and Jeju Mobile to strengthen membership benefits.

In addition, in the field of culture, it has formed partnerships with various exhibitions, performances, and art galleries to provide them to members through the CJ ONE ‘One Pick Culture’ service. It is also in constant partnership with the immersive art exhibition ‘Theater of Light & Bunker of Light’ and Seokpajeong Seoul Art Museum and is planning to hold an event with ‘Stayfolio,’ an emotional lodging curation platform, this month.

CJ ONE is planning to launch a PLCC card exclusively for the CJ ONE brand in September and plans to strengthen affiliated categories such as transportation, finance, education, and medical care in the future to make the CJ ONE application usable in everyday life.

<A wealth of brand renewal events where you can enjoy various partner benefits>

To commemorate the renewal of brand, CJ ONE will hold the ‘PRISM WEEK’ event for a week starting from Monday the 18th. Five major partners, including MegaMGC Coffee, CU, and HD Hyundai Oilbank, were selected, and intensive benefits are provided at one partner every day from Monday to Friday. On weekends, offline events are held so that members can fully enjoy CJ ONE services for a week.