Press Press2020.01.21
No. of people on a frugal lifestyle using CJ ONE reaches 26 million
- The number of CJ ONE members increased by three million in two years
- CJ ONE membership reward points mostly used at OLIVE YOUNG, CGV, and A Twosome Place
- Culture and daily life services to be provided through Culture Town and Edu Town
[CJ OliveNetworks, Tue. Jan. 21, 2020] CJ OliveNetworks (CEO, Cha In-hyok) announced that the number of CJ ONE members reached 26 million last year.
▲ No. of CJ ONE members on the rise
CJ ONE is the integrated membership service where members can accumulate and use their points at CJ group’s different brands. In 2017, members reached 23 million, and in 2 years, exceeded 26 million, establishing itself as Korea’s top membership service provider.
About 90% of accumulated points annually can be paid as cash at CJ brand stores, which can save you money.
According to the analysis of the points accumulated and used at CJ brands by CJ ONE members, OLIVE YOUNG topped among others, followed by CGV, A Twosome Place, and Foodville dining brands (Tous Les Jours, VIPS, and Seasons Table). This result may have reflected the consumption trend of female members in their 20s and 30s, CJ ONE’s major customers.
In addition to membership rewards, CJ ONE provides many benefits via the application such as culture and daily life services.
One of them is cultural invitation promotions, where 900,000 members attended last year. The service provides cultural events such as exhibitions, performances, and leisure activities at discounted prices. It has also launched the Culture Town for easy access to cultural events.
With Culture Town, members can check cultural event promotions as well as information and reviews on performances and events by date.
CJ ONE has opened Edu Town to provide services such as digital textbooks, English education, and one-day classes available to all members, which can be paid in CJ ONE points.
“We’d like to thank our customers for their interest not only in membership reward points but also in other services provided by CJ ONE,” said Kim Wusang, the head of the Data Business Team at CJ OliveNetworks. “We’ll keep providing lifestyle and culture services for all generations via CJ ONE mobile app, used by an average of three million members every month.”
CJ ONE has simplified the KakaoTalk login account, reorganized the VIP lounge, and introduced personalized services suiting members’ tastes.