Press Press2022.05.10
CJ OliveNetworks Launches a Cross-Marketing Platform, CollaB
▲Target segment of
cross-marketing platform CollaB
- The company will integrate advertising and marketing service processes into
one platform, increasing customer convenience and efficiency.
- Sophisticated targeting is possible using data from 120 million members of
CJ ONE, telecommunication companies, and credit card companies.
- To commemorate the launch of CollaB, additional 10% of the target data
parameters will be given to new customers until the 31st.
[CJ OliveNetworks = May 10, 2022 (Tuesday)] CJ OliveNetworks (CEO Cha In-hyeok)
has launched ‘ColLAB’, a cross-marketing platform that supports effective
marketing campaigns.
CollaB is a third-party targeted message advertising platform created by
combining CJ OliveNetworks' years of partnership service sales capacity and
messaging communication know-how. Its name has combined the meanings of the
words Collaboration and Laboratory, which means to research powerful marketing
services based on affiliate data.
CollaB provides an integrated cross-marketing platform (CMP) where
domestic companies with membership can use individually-operated communication
channel-based advertising and marketing services on a single platform. This is
a unique business model attempted for the first time in Korea, and the related
business model has also completed a patent application.
▲A screen for subscribing to the cross-marketing platform CollaB
CollaB service not only allows selecting the optimal target data among
membership affiliated with Collaby, but also makes it possible to carry out a convenient
and effective marketing campaign by digitalizing the entire advertisement campaign
process. It is possible to conduct mobile advertisements in all message formats
such as SMS, LMS, MMS, and PUSH.
CollaB is currently targeting a total of 120 million members of major
domestic companies such as CJ ONE, an integrated membership service operated by
CJ OliveNetworks, as well as telecommunication companies, credit card
companies, and point memberships, which contributes to its strength of having
the largest level of targeting in Korea.
In CollaB, customers can select family composition, interests, consumption
trends, residence, etc. as the primary target data. Moreover, by selecting
premium secondary segment data such as demographic factors, competitor
consumption history, application/web access history, communication history, and
location/regional information, they can receive more sophisticated target
consulting.
CJ OliveNetworks will additionally introduce advanced functions such as
dashboard and report functions that provide results such as click-through rate
and purchase conversion rate, and AI-based customer matching campaign
recommendations in the second half of the year.
To commemorate the launch of Collabi, CJ OliveNetworks is holding an event
of giving additional 10% of the total target data parameters to customers who
have signed a new contract through the service web page (www.cmpcollab.com)
until the 31st of this month.
In addition, in collaboration with CJ CheilJedang’s official shopping mall,
CJ The Market, customers who made their first purchase at CJ The Market through
a CollaB message will be given an opportunity to purchase popular products for
100 won, and among them, CJ The Market gift cards that are worth 10,000 won will be given to the first 200 customers. In
addition, various events such as a launch showcase for marketers and a
marketing insight webinar are also scheduled.
“With the sophisticated, targeting-based marketing service provided by
CollaB, customers can use the benefits and information they want,” said Nam Seung-woo,
head of the Cloud Messaging team at CJ OliveNetworks. “And we will develop it
as a platform where various companies cooperate together beyond the existing
platform used for advertisement.”