[Photo] CJ Giftcards can be used in various sectors on many locations

- CJ Giftcards can be used at approximately 5,700 Emart24 stores nationwide starting January 2.

- 70% of individual customers are Gen MZ (under the age of 40); the partnership with Emart24 aims to provide convenience in daily life.

- Launch promotion includes paybacks for spending more than 10,000 KRW on purchases at Emart24 and grand prize giveaways.

- Enhanced accessibility of "Biz Mall" for corporate clients, securing over 2,000 companies from conglomerates to mid-sized enterprises.

Starting in the New Year of 2026, CJ Giftcard, the lifestyle payment solution operated by CJ OliveNetworks, will be accepted at Emart24 convenience stores.

Beginning January 2, customers can use the CJ Giftcard-already available across various online and offline brands-to purchase a wide range of products at approximately 5,700 Emart24 locations nationwide.

Considering that over 70% of individual CJ Giftcard buyers are under the age fo 40(Gen MZ), CJ OliveNetworks joined forces with Emart24 to enhance usage and expand benefits. Through this partnership, CJ Giftcard has established a new lifestyle payment standard by expanding its reach into convenience stores, which are easily accessible in everyday lives.

To celebrate the partnership, CJ OliveNetworks is running a special promotion through January 31.

First, a "Payback" event will offer 2,400 KRW back to all customers who spend 10,000 KRW or more at Emart24 using a CJ Giftcard. To participate, users must register their CJ Giftcard as a payment method on the CJ ONE app; the offer is limited once per account.

A giveaway event is also available during the promotion period. Customers spending over 10,000 KRW at Emart24 will be automatically entered into a drawing to win prizes including the iPhone 17, LG Objet Wine Cellar, and 100,000 KRW worth of CJ Giftcard. The more frequent a customer pays with the card, the higher their chances of winning.

"Biz Mall," CJ Giftcard's dedicated bulk-purchase service for corporate clients, has secured over 2,000 customers, ranging from conglomerates to mid-sized companies. Exclusively on Biz Mall, corporate clients can purchase CJ Giftcard at a discount. Corporate users have expressed high satisfaction, using the cards as employee incentives and promotional items to maximize marketing impact.

CJ Giftcards can be purchased through the official store ONE CON, KakaoTalk Giftshop, Naver Shopping, and various online malls, as well as offline locations such as Olive Young, CGV, and Tous Les Jours. Customers can use the cards freely across 20 CJ brands and partners including Mega MGC Coffee, Cafe Paul Bassett, Emart24, Ranking Dak.com, and Park Hyatt Seoul/Busan.

"CJ Giftcards, which already boast a wide range of purchase and usage locations, can now be used at Emart24, a brand deeply integrated into our daily lives," said Moon-young Jang, Head of CJ Giftcard Business at CJ OliveNetworks. "We will continue to expand benefits to ensure the customer experience with even greater satisfaction."