Blog 2018.10.11
Playground for Staff Members Dreaming of Content Creators! CJ OliveNetworks Opens “ONE Studio”
공유하기
We live in an era where we communicate through “videos.”
As the “snack culture” of enjoying light contents without being limited to space and time is becoming general among smartphone users, the digital media market is being revamped to focus on videos.
An application (app) analyzing company “WiseApp” surveyed the app use trends in August among Android phone users in Korea. The results showed that those using “YouTube,” a video platform, amounted to 30.93 million, and the time spent on it was a total of 33.3 billion minutes, topping the list. This finding means that each person spends over 30 minutes daily on video contents.
Users of video platforms are not only viewers but also producers. They participate in the contents by sharing conversations with video producers through real-time chatting or become a ‘contents creator’ and complete the contents with the viewers. As such, videos are actively used as a tool for bilateral communication.
“What if there was a space where one could communicate with videos among staff members?”
CJ OliveNetworks’ new and original attempt started from here.
Space where any staff member can make contents for communication and build consensus as “contents creators”!
“ONE Studio” has opened as a one-person broadcasting station at the CJ OliveNetworks headquarter.
△ The On-Air light at the “ONE Studio” has finally been lit!
A one-person broadcasting space to practice “Only ONE” principles and provide entertainment
ONE Studio’s “ONE” has three meanings:
First, it is the acronym of CJ OliveNetworks Entertainment and means “a place that offers fun to staff members of CJ OliveNetworks.”
In addition, it means a one-person media solution wherein individuals make and communicate using video contents.
Moreover, it is a space where new challenges are taken up, embodying the ONLY ONE principles of CJ, which pursues “the first, best, and different” in all aspects.
A small but “real” broadcasting station with everything necessary equipped
△ The 4K broadcasting cameras and a filming site installed in “ONE Studio”
ONE Studio is filled with all these professional broadcasting equipment! It is indeed a real broadcasting station.
The studio is equipped with three 4K broadcasting cameras, five studio lights, an audio mixer, a video switcher, 42-inch monitor for real-time monitoring, and all kinds of high-quality equipment for making high-resolution videos.
△ From audio mixer to video switcher, large monitor, and studio lights!
Everything one needs for broadcasting is right here.
In addition, a blue screen that enriches the screen background and a filming site where one can hold a talk show or interview are installed, which gives the space more uses.
△ A studio filming site for a casual yet trendy ambiance
ONE Studio is thus a one-stop space based on professional broadcasting systems where one can take, edit, and stream videos online.
The studio is the outcome of the accumulated knowledge and differentiated technological competency unique to CJ OliveNetworks in the field of broadcast system integration (SI).
A place where the staff members of CJ OliveNetworks can become an author, director, and main character
Right after its opening, ONE Studio has drawn the warm interest of staff members and is dutifully playing its role as a “window of communication.”
In particular, a staff member BJ held the first broadcast as part of a series of short talk shows by inviting “hidden masters” of various fields inside the company such as Do-It-Yourself and games. As any staff member with an interesting hobby could become the show’s lead, viewers within the company could easily empathize with the show and enjoy watching it.
△ A scene of a talk show wherein staff members with an interesting hobby become the star of the show
In addition, the “Broadcast Production Club” with the purpose of promoting the studio’s use was successfully launched. As the club is firmly supported by the company and it is a place where one can learn how to shoot and edit videos step-by-step using different technologies as a member of the club, it immediately became popular after it was launched.
As the club is firmly supported by the company and it is a place where one can learn how to shoot and edit videos step-by-step using different technologies, it immediately became popular after it was launched.
△ Members of Broadcast Production Club learning how to use different kinds of equipment
under an expert’s guidance
CJ OliveNetworks plans to introduce various contents produced by its staff members through ONE studio. Furthermore, it plans to actively utilize the studio to produce test videos when planning B2C business products or contents and as a channel to promote new solutions in the broadcasting system field.
As such, ONE Studio that takes initiative in reflecting the snack culture trend is expected to imbue new energy into the corporate culture of CJ OliveNetworks.
We cheer for the new challenge made for communication and empathy among the staff members of the company. (The end)