Press Press2023.02.21
CJ OliveNetworks to build Amorepacific digital content studio
- Received an order to build ‘Digital
Factory 2’, a studio for producing digital channel contents, in Amorepacific
Headquarters. Scheduled to be completed within this year
-Consists of 12 studios, realizing a
one-stop content production space including professional equipment and systems
-Amorepacific expects to upgrade the
content production environment for each brand by establishing Digital Factory 2
CJ OliveNetworks is enhancing its leverage in the broadcasting media’s SI market by winning the
order for construction of a digital content studio for Amorepacific, Korea’s
leading global beauty company.
CJ OliveNetworks has carried out various
projects in the field of broadcasting media, such as e-sports stadiums and DDP
media art, as well as for major broadcasting companies such as the relocation
of the TBS office building, the Arirang international broadcasting information
system, and the KBS UHD network production system.
This project was awarded after the
completion of ‘Digital Factory’, a video and filming studio built in Amorepacific
headquarters in 2017, and CJ OliveNetworks’ technology and know-how were highly
evaluated.
CJ OliveNetworks will build a new ‘Digital Factory 2’ by October for Amorepacific’s successful digital transformation. In addition to the current digital factory space, the shooting spaces that have been operated individually will be integrated into one and a professional production environment will be established to support the production of high-quality content.
‘Digital Factory 2’, which
consists of a total of 12 studios, will consist of a one-stop content
production environment by building a professional studio space that provides the
optimal environment for live broadcasting and preparing equipment that are necessary
for producing broadcasting content.
In addition, a flexible studio that can be
used for shooting purposes such as live commerce, YouTube videos, and short
form, and a concept studio for differentiating digital content will be built to
increase space utilization.
With the establishment of Digital Factory
2, Amorepacific expects to strengthen its competitiveness and enhance its
status as Korea's leading global beauty company by providing a production
environment that is further improved from the existing user environment and by
upgrading the content production environment for each brand in the big digital
transformation era.
“We are delighted to participate as a digital conversion partner of Amorepacific, which is leading the beauty industry in Korea,” said an official from CJ OliveNetworks. “We will actively support successful establishment of a digital studio with differentiated know-how and competitive advantages based on the SI establishment cases that CJ OliveNetworks has in the field of broadcasting media.”
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