(From left) CEO Kyung-bae Lee and VP Matt McRoberts ofAppboy

sign a partnership agreement for an MMA solution project.

- CJ OliveNetworks signs anofficial partnership agreement with Appboy to enter the domestic andinternational MMA solutions market.

- The new agreement willbring Appboy’s mobile marketing automation (MMA) technology to the cooperativeventure.

- CEO Kyung-bae Lee: “By bringingthe global solution to the domestic market, we hope to lead the market in the developmentof a new business model.”

[CJ OliveNetworks = 2016/10/18] On October 17, CJ OliveNetworks (CEOKyung-bae Lee) signed a partnership agreement with global mobilemarketing automation firm Appboy.

The partnership has CJ OliveNetworks taking charge of sales, marketing, andtechnological support in both domestic and international markets, while Appboywill take charge of advanced technological support.

CJ OliveNetworks hopes tomake strong forays into the cloud-based mobile marketing automation solution,utilizing its abundant mobile service expertise and capability to bring newindustry models to both the domestic and international markets.

The new partnership will allow CJ OliveNetworks to provide Appboy solutionsin CJ Group’s big data-based projects and marketing service, as well as createnew business models, which would allow CJ Group to take the lead in shapingboth the domestic and international market.

CEO Kyung-bae Lee of CJ OliveNetworks commented, “We are very happy forthis opportunity to work together with a global leader. CJ OliveNetworks willcontinue to work toward introducing new technology and building newpartnerships to become an industry-leading IT firm.”

Appboy VP Matt McRoberts also commented, “MMA techniques are widely expandingamong American marketing firms. We also expect to see similar things happeningin the Asian markets. Appboy will work on expanding the global market through cooperationwith the expertise of CJ OliveNetworks.” (End)