Press Press2021.11.04
CJ OliveNetworks to Unveil HDR10+ Content for the First Time in the Industry
▲Images comparing the application of HDR10+ technology
- The company verified HDR10+
content conversion solution for the first time in Korea with Samsung
Electronics.
- It will improve content quality
with high-definition video technology that realizes optimized brightness,
contrast, and color
- On November 4th, the remastered version
of the movie <Voice>, TVing, etc. will be broadcast on domestic
platforms.
[CJ OliveNetworks = November 4,
2021 (Thursday)] CJ OliveNetworks (CEO Cha In-hyeok) will introduce media
contents using HDR10+, the next-generation image quality technology, for the
first time.
HDR10+ is a high-definition video
technology that realizes accurate color expression by optimizing brightness and
contrast It is characterized by maintaining a constant image quality even when
the scene changes by applying dynamic metadata that automatically sets image
information for each scene.
CJ OliveNetworks, a member of the
HDR10+ Alliance, recently succeeded in verifying the technology that converts
existing video content to the HDR10+ version for the first time through
cooperation with Samsung Electronics.
As a first example, the movie
<Voice> distributed by CJ ENM was remastered in HDR10+, and it will be offered
through various domestic platforms such as TVing from the 4th.
The remastered video optimizes the brightness
and contrast ratio for each scene to provide richer color and three-dimensional
effect, and the texture, shape, and color are vividly realized even in dark
scenes, allowing viewers to enjoy the content more realistically.
Starting with the movie
<Voice>, CJ OliveNetworks plans to continuously present remastered works
by applying HDR10+ technology to popular movie contents.
“As the amount of high-definition
content of 4K or higher is increasing recently, the number of smart devices
that support HDR10+, including TVs, is gradually increasing,” said Choi Do-seong,
head of CJ OliveNetworks’ Power Cast Business Division. “We will continue to
invest in media-related technologies to further maximize users' content
experience.”
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