Press Press2021.11.23
CJ OliveNetworks Proclaims the Five Human-Centered AI Ethical Principles
- The company established ‘human-entered practice standards’ to provide
innovative services to customers using AI.
- It includes human-centered key contents such as AI for the happiness
of mankind, AI without discrimination and bias, AI that can be explained, AI
that does not infringe on personal property and rights, and knowledge sharing
for the development of the AI ??industry.
- It will increase ethical awareness through an introduction of an
in-house AI ethical principles compliance process and training of employees in
the future.
[CJ OliveNetworks = November 23, 2021 (Tuesd everyday life. So there is
a growing consensus that there must be an ethical standard for ay)] CJ
OliveNetworks (CEO Cha In-hyeok) declared the 'AI Ethical Principles' with
'human-centered AI’ as the core concept for the first time in the IT service
industry and presented guidelines that members must practice in developing and
distributing innovative AI services.
Although AI is making human life comfortable and affluent, there are
frequent ethical issues due to AI abuse, such as the controversy over hate
speech by the AI chatbot Iruda earlier this year and deep fake crimes in using
it correctly.
The ‘AI ethical principles’ is a standard that members must practice
when CJ OliveNetworks should develop or provide innovative services to
customers using AI.
The main contents of the five 'AI Ethical Principles' declared this
time included ▲AI that leads to happiness of the mankind ▲AI that respects
diversity and has no social bias ▲AI for a trust relationship which honestly
explains AI technology to customers and gives them choices ▲AI that does not
infringe on individual’s assets and rights ▲Knowledge sharing for the
development of the AI ??industry.
CJ OliveNetworks has been developing AI technology in various fields
such as manufacturing, logistics, distribution, and media content since 2018
and carrying out successful digital transformation (DT).
In particular, various departments, including AI Core and AI DT Lab,
are researching and commercializing AI technology based on projects. Last
year's Mnet program Once Again presented an impressive stage by reproducing the
face of the former Turtleman (Lim Seong-hoon) with AI technology-based face
editing technology. The tvN drama Navillera and the entertainment program
Fireworks Handsome also used media AI technology to reduce cost and time and
improve the quality of content.
CJ OliveNetworks plans to implement programs to raise awareness of AI
ethics, such as adopting a systematic process to comply with in-house AI
ethical principles and expanding education for employees in charge of AI tasks.
“In line with the recent trend of expanding the use of AI technology in
the fields of special effects in broadcasting and media and digital human, it is
significant that the AI ??ethics principles announced by CJ OliveNetworks
provide a direction for the desirable development and application of AI,” said Jeon
Chang-bae, president of the International Association for Artificial
Intelligence and Ethics. “I look forward to the opportunity to spread the
know-how and cases accumulated in the actual operation of AI ethical principles
to domestic and foreign industrial ecosystems.”
“Although AI is having a good impact on our lives, the risks of AI such
as deep fakes and autonomous driving accidents are also growing, so the current
situation requires a guide for companies to follow,” said Son Jong-su, head of
the AI ??Core Research Center at CJ OliveNetworks. “We will develop AI in
various industries based on the AI ethical principles announced this time and
contribute to the development of the AI ??industry by actively participating in
knowledge sharing.”
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