[Photo] CJ OliveNetworks Signs Strategic Partnership with Salesforce

- CJ OliveNetworks partners with global AI CRM leader Salesforce to accelerate customers' AX (AI Transformation).

- Enhancing AI-driven work environments with Slack, Tableau, and Agentforce to ensure rapid market responsiveness and support customer AX innovation.

- Phased expansion across CJ Group affiliates based on partnership results; providing specialized consulting for four core business sectors to support digital transformation.

- CJ OliveNetworks has signed a Strategic Memorandum of Understanding (MOU) with Salesforce to accelerate AI Transformation (AX) for its customers.

Salesforce is a specialist in cloud-based Customer Relationship Management (CRM) platforms. Its offerings include C360, which provides a 360-degree integrated view of customers; Agentforce, for developing and deploying AI agents; Tableau, for data-driven decision-making; and Slack, an intelligent productivity platform.

The signing ceremony took place on Thursday, May 22^nd, 2025, at Salesforce Korea headquarters. Key attendees included In-sang Yoo, CEO of CJ OliveNetworks, and Bu-han Sohn, CEO of Salesforce Korea.

Through this strategic partnership, CJ OliveNetworks aims to implement a collaborative model that delivers tangible business results by applying key platforms tailored for the AI era.

The specific areas of collaboration include: Adopting and expanding the CRM platform; Establishing a collaboration environment based on the enterprise communication app 'Slack'; Building a data analysis system via 'Tableau'; Advancing operational workflows through 'Agentforce'.

CJ OliveNetworks will use Slack to foster an agile and organic collaboration culture through real-time communication and automation. By utilizing Tableau, the company will refine data visualization and analysis environments. Furthermore, by driving innovation through Agentforce, it aims to enhance operational efficiency and secure a quick response to market changes.

Based on the outcomes of this partnership, both companies plan to gradually expand Salesforce platforms to CJ Group. They also intend to actively support customers' digital innovation by providing specialized consulting across four core industries: Food & Food Services, Biotechnology, Logistics & Retail, and Entertainment & Media.

CJ OliveNetworks expects to improve work accuracy and efficiency, accelerate the digital transformation of core businesses, and create significant synergies.

"Today, Korean companies face complex environmental changes such as shifting consumer behavior, complicated supply chains, and diversified digital channels," said Bu-han Sohn, CEO of Salesforce Korea. "In this context, AI-driven efficiency and productivity are essential for competitiveness. This partnership will serve as a success story where AI CRM systematically solves complex operational challenges and drives real business results based on data-driven decision-making and automation."

In-sang Yoo, CEO of CJ OliveNetworks stated, "this partnership with Salesforce goes beyond simple solution adoption; it is about creating change and results across the entire business while building a foundation for customer AX innovation." "Moving forward, we will expand our role as a partner that realizes digital transformation by creating visible success stories together," he said.