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Press Press2023.02.21

CJ OliveNetworks to build Amorepacific digital content studio

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- Received an order to build ‘Digital Factory 2’, a studio for producing digital channel contents, in Amorepacific Headquarters. Scheduled to be completed within this year

-Consists of 12 studios, realizing a one-stop content production space including professional equipment and systems

-Amorepacific expects to upgrade the content production environment for each brand by establishing Digital Factory 2

 

CJ OliveNetworks is enhancing its leverage in the broadcasting media’s SI market by winning the order for construction of a digital content studio for Amorepacific, Korea’s leading global beauty company.

 

CJ OliveNetworks has carried out various projects in the field of broadcasting media, such as e-sports stadiums and DDP media art, as well as for major broadcasting companies such as the relocation of the TBS office building, the Arirang international broadcasting information system, and the KBS UHD network production system.

 

This project was awarded after the completion of ‘Digital Factory’, a video and filming studio built in Amorepacific headquarters in 2017, and CJ OliveNetworks’ technology and know-how were highly evaluated.

 

 


CJ OliveNetworks will build a new ‘Digital Factory 2’ by October for Amorepacific’s successful digital transformation. In addition to the current digital factory space, the shooting spaces that have been operated individually will be integrated into one and a professional production environment will be established to support the production of high-quality content. 

 

Digital Factory 2’, which consists of a total of 12 studios, will consist of a one-stop content production environment by building a professional studio space that provides the optimal environment for live broadcasting and preparing equipment that are necessary for producing broadcasting content.

 

In addition, a flexible studio that can be used for shooting purposes such as live commerce, YouTube videos, and short form, and a concept studio for differentiating digital content will be built to increase space utilization.

 

With the establishment of Digital Factory 2, Amorepacific expects to strengthen its competitiveness and enhance its status as Korea's leading global beauty company by providing a production environment that is further improved from the existing user environment and by upgrading the content production environment for each brand in the big digital transformation era.

 

“We are delighted to participate as a digital conversion partner of Amorepacific, which is leading the beauty industry in Korea,” said an official from CJ OliveNetworks. “We will actively support successful establishment of a digital studio with differentiated know-how and competitive advantages based on the SI establishment cases that CJ OliveNetworks has in the field of broadcasting media.”